Understanding how cells transport ions and molecules is a foundational part of cell biology, but students often have trouble mastering the underlying concepts because traditional textbooks do not adequately convey the dynamic world of cells.
A collaboration between University of Georgia professors, undergraduates and a growing UGA startup company aims to address this issue with the release of a new iBook "Cell Membrane Transport."
"When we make a new product, we always ask teachers which subjects their students struggle to understand, and membrane transporters was at the top of their list," said Tom Robertson, an associate professor of physiology and pharmacology in the College of Veterinary Medicine who leads the IS3D team. "The great thing about the latest product is that we had two undergraduates involved—the faculty set the framework for the book, but it was the undergrads who worked with our artists to create most of the content."
The startup company, IS3D LLC (www.is3d-online.com), is a partnership of seven UGA faculty and staff members that will re-brand as Cogent Education this summer and is funded by the National Institutes of Health and National Science Foundation. Three of the founders from the College of Veterinary Medicine—Robertson; Jim Moore, a professor of large animal medicine; and Scott Brown, a professor of small animal medicine—led the writing team for the new iBook.